Reading Analysis

We are learning to Write an advertising critique about an advertisement using ethos,pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly gains the audience’s attention by using the phrase ‘Don’t get caught’ and repeats it throughout the whole ad. It grabs the audience’s attention.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury was said as one of the famous companies that sell chocolate in New Zealand.
Ethos – Tries to build trust and credibility	Yes	The director also used the phrase ‘little angel’ to make the audience think that she is sweet and innocent.
Pathos – Appeals to the audience’s emotions	Yes	When the writer says in the clip that it is irresistibly tasty it persuades you to go out and buy it because once you go in it’s going to be too late.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The phrase ‘Can’t resist them’ was mentioned in written form. The smooth double coated chocolate with creamy caramel was said as irresistibly tasty and good.
Kairos – Builds a sense of urgency  for the cause	Yes	The writer said that if you don’t get one you’ll lose it forever.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No