Best Advertisement . . .

We are learning to analyse text to identify examples of ethos, pathos and logos.

Reading analysis: Best Advertisement Ever

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The producer intelligently obtained our attention by making us think about what we can do to help those who are in need. As the advertisement plays the subtitles are shown not only to make us read but to make us think about the actions that the main character is displaying and how we can act in the same way. The details that are shown in the video show the thoughtfulness and generosity that the main character improvises.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	The six characters, and the one dog are all people that the main character visits everyday. The witnesses in the advertisement doubt him and think to themselves ‘What is he doing’ and ‘What does he get in return’. Not only was this video made to entertain but it was made to show people that there are a lot of people suffering because they have no food to eat and shelter to keep themselves warm. These situations are very important, because not only children but adults can die from hypothermia by living outside in the cold especially when it’s raining.
Pathos – Appeals to the audience’s emotions	Yes	Sadness was the main emotion that was shown in the clip. The video shows how sad and hard it must’ve been for the little girl and her mother suffering with no food and no home to sleep in and they're still alive. Not only does this video show sadness but it also shows how heartbreaking it would have been for all those suffering for poverty. The background music that was played was not only soothing but it was full of sadness.
Logos – Uses logic, numbers, or  facts to support the argument	No
Kairos – Builds a sense of urgency  for the cause	Yes	There were a lot of causes in the video clip. It shows us that a lot of children have to live their lives with not only food, water and shelter but they have to suffer with no education. All children need an educational life. Without no education children won’t have a bright future.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No

Advertising Critique

Cadbury Caramel Eggs:

LI: Write an advertising critique about an advertisement using ethos,pathos and logos.

The writer very cleverly gains the audience’s attention by using the phrase ‘Don’t get caught’ and repeats it throughout the whole ad. This phrase miraculously grabs our attention.

The advertisement had the big name Cadbury which is New Zealand's famous worlds renounced chocolate company.

The director also used the phrase ‘little angel’ to make the audience think that she is sweet and innocent.  

When the writer says in the clip that it is ‘irresistibly tasty’ it persuades you to go out and buy it because once you go in it’s going to be too late.  

The phrase ‘Can’t resist them’ was mentioned in written form. The smooth double coated chocolate with creamy caramel was said as irresistibly tasty and good.  

The writer added that everybody should go and buy a caramel egg because once you go to get one it’s suddenly gone!

Reading Analysis

We are learning to Write an advertising critique about an advertisement using ethos,pathos and logos.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly gains the audience’s attention by using the phrase ‘Don’t get caught’ and repeats it throughout the whole ad. It grabs the audience’s attention.
Big Names –  Mentions experts and important people to support the argument	Yes	Cadbury was said as one of the famous companies that sell chocolate in New Zealand.
Ethos – Tries to build trust and credibility	Yes	The director also used the phrase ‘little angel’ to make the audience think that she is sweet and innocent.
Pathos – Appeals to the audience’s emotions	Yes	When the writer says in the clip that it is irresistibly tasty it persuades you to go out and buy it because once you go in it’s going to be too late.
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The phrase ‘Can’t resist them’ was mentioned in written form. The smooth double coated chocolate with creamy caramel was said as irresistibly tasty and good.
Kairos – Builds a sense of urgency  for the cause	Yes	The writer said that if you don’t get one you’ll lose it forever.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	No

Ari and the Pizza

We are learning to develop the understanding of ethos, pathos and logos.Reading Analysis: Ari and the Pizza

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer has used the phrase “mom I feel like pizza tonight” this has made Ari’s mom feel like she should or should not buy pizza. The writer has set the scene for the audience to know that they are going to attempt to show how the tools ethos, pathos and logos can be used to persuade people.
Big Names –  Mentions experts and important people to support the argument	No
Logos – Uses logic, numbers, or   facts to support the argument	Yes	Ari has put a lot of thought to it and looked at the different types of toppings that different pizzas have. e.g “Mum pizzas has a lot of different kind of vegetables on it”
Pathos – Appeals to the audience’s emotions	Yes	Ari knows that pizza makes him happy and he also knows that when his mom eats pizza it makes her happy as well.He also tells his mother that she looks exhausted and uses this to support his argument to get mum to order the pizza.
Ethos – Tries to build trust and credibility	Yes	Ari used the food groups and mentions the Food pyramid, which add credibility to his understanding and impresses his mum that he is familiar with the food groups.
Kairos – Builds a sense of urgency  for the cause
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	Ari has researched everything he needs to know about pizza and has shown where pizzas stand in the food pyramid.

Caging Animals ... Good? or Bad?

In Room 8 we have been focusing on Analyzing our reading. We have used the three Persuasive Appeals also known as Ethos, Pathos and Logos. The Kahikatea Reading group focused on the Persuasive writing "Caging Animals"

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The author states that animals should not be caged for children’s entertainment!
Big Names –  Mentions experts and important people to support the argument	Yes	Willie B was mentioned as one of the famous animals  of Atlanta Zoo. The author writes that Willie B has never had a chance to explore or hunt because all he does is sit in a cage looking at people watching him. This links to the use of pathos as it makes the reader empathise with the situation that the gorrilla Willie is in.
Logos – Uses logic, numbers, or   facts to support the argument	Yes	It says that a lot of animals have been evacuated from their natural habitat and taken away to a different habitat that doesn’t have the right temperature the natural environment of that animal.
Pathos – Appeals to the audience’s emotions	Yes	Other than empathy the  emotions the reader could feel could include sadness and depression because animals don’t get to live like we do, on the other  hand I feel that I disagree about how the writer feels about letting animal go free because if animals were let out to go and explore they could go into other people’s house and invade their privacy or bust down their house and this could lead to injury and death!
Ethos – Tries to build trust and credibility	No
Kairos – Builds a sense of urgency   for the cause	Yes	The writer uses a Polar Bear as a good example. Polar Bears are not used to living in places like Atlanta where the temperature is very high and it gets really hot, their natural habitat is quite different, in fact the opposite. Their temperatures of the North Pole are much lower than they are provided  with in their man made habitat!
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	Yes	The author did a lot of research from Willie B and where he lives and what he does all day and compares the natural habitat of Polar Bears highlighting the difference in temperature between this and that of Atlanta Zoo.